The franchise business models also enables the identification, implementation and scaling of innovative ideas, which aid in meeting customers’ changing needs and preferences. This business model is credit for much of the McDonald’s’ success and allows the company to ‘deliver consistent, locally-relevant restaurant experiences to customers and be an integral part of the communities we serve’ (McDonald’s 2013, p.1). McDonald’s utilises a franchise business model in maintaining and expanding its operations. This business strategy, combined with sound financial management and financial discipline, has delivered strong results for the company and helped it to continue its expansion plans (McDonald’s 2013). With these in mind, the company has enhanced and tailored the restaurant experience to adapt to the needs of their customers worldwide. McDonald’s focuses its business strategies on five elements – People, Products, Place, Price and Promotion. The company estimates that it serves around 69 million people each day around the world. It is the leading global service food retailer with over 34,000 fast food restaurants in over 119 countries. McDonald’s is one of the most well-known and biggest global corporations in the world today. Introduction: McDonald’s Company Overview In conclusion of this report, an analysis the company’s international marketing strategy and recommendations for the future are provided. The market entry strategy of McDonald’s and a critical analysis of its marketing mix are also presented.
This report highlights the main business activities of the organisation, as well as provides an overview of the fast food retail industry and McDonald’s the competitive environment of McDonald’s.
This report presents a business and marketing analysis of McDonald’s Corporation, one of the biggest brands in the fast food industry. 2.Industry Overview and Competitive Environment.WritePass - Essay Writing - Dissertation Topics
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